DEAR THERAPIST
If you can’t easily explain what you do, you’re not ready to hire a graphic designer.
Somatic brand strategy for therapists & healers who want to show up confidently, build trust and make a change in the world.
FOR NEWBIES
If you are starting out with a smaller budget and need to just get started, but you still want a brand that looks professional and “feels like you”…
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A 1:1 Zoom Session during which we’ll remove all confusion and overwhelm about your brand and clarify the following:
Brand Story
Brand Messaging
Brand Values
Brand Positioning
Ideal Client
Brand Personality
Brand Aesthetic
You’ll receive a PDF document with all our notes from the call and action steps to move forward. This is perfect if you want to get started but aren’t ready to commit to investing in the full design process yet. This strategy sesh will give you everything you need to work with any designer and know you’re not going to waste money due to unclear ideas. It’s a no brainer.
Duration: 90 - 120 mins.Investment $495 incl gst
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A simplified branding solution designed for budget-conscious therapists and coaches who still want a cohesive, professional look.
Includes:
Brand Strategy Session
Moodboard to inspire the overall creative direction.
Two typographic logo concepts for review (wordmarks) with clean, minimalist design.
One round of revisions for the selected logo concept.
Color palette tailored to your style and brand strategy.
Typography system (font pairings for headings, body text, etc.).
Brand style guide (PDF): A clear guide to using your brand visuals cohesively across platforms.
Final files delivered in multiple formats (print and digital-friendly).
Customised business card design template (canva)
Carousel Post template to announce your new branding (canva).
Duration: 2 weeks.
Investment $1700 Incl gst
(or $1220 incl gst if you have already completed a brand strategy session within 30 days prior to starting).
FOR SEASONED PROS
If you’ve been around a while and you’re ready to invest in a custom brand and website to grow your business…
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A 1:1 Zoom Session during which we’ll remove all confusion and overwhelm about your brand and clarify the following:
Brand Story
Brand Messaging
Brand Values
Brand Positioning
Ideal Client
Brand Personality
Brand Aesthetic & Moodboard
You’ll receive a PDF document with all our notes from the call and action steps to move forward.
This is perfect if you want to get started but aren’t ready to commit to investing in the full design process yet.
Duration: 90 - 120 mins.Investment $495 incl gst
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For therapists and coaches ready to elevate their brand with truly unique visuals that feel authentic and professional.
Includes:
Brand Strategy Session to clarify and inspire the overall creative direction.
Primary logo design.
Secondary logo or brand mark (alternate layouts).
Color palette tailored to your style and brand message.
Typography system (font pairings for headings, body text, etc.).
Patterns or design elements to extend the brand.
Brand style guide (PDF): A clear guide to using your brand visuals cohesively across platforms.
2–3 design concepts for initial review and refinement.
2 rounds of revisions for the selected concept.
Final files delivered in multiple formats (print and digital-friendly).
Social Media Profile Images.
Carousel Post template to announce your new brand.
Duration: 3 weeks.
Investment $3,330 Incl gst
(or $3,000 incl gst if you have done a brand strategy session with me within 60 days prior). -
A website strategy session and a fully customized website built on a user-friendly platform (Squarespace).
Up to 5 core pages (e.g., Home, About, Services, Blog, Contact).
Custom design that reflects your brand identity and resonates with your ideal client.
Mobile-optimized design for seamless viewing on all devices.
Integrated call-to-action buttons to guide visitors toward booking or contact.
Basic SEO setup for improved search visibility.
Integration with scheduling tools or mailing lists (if applicable).
Writing of website copy.
2 rounds of design revisions to ensure the site feels perfect.
A 1-hour walkthrough session on maintaining and updating your website.
Duration: 2-3 weeks.
Investment $6,500 incl GSTNOTE: You will need an existing brand identity to work with prior to starting this web project.
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For the therapist who’s ready to commit and go all in from the beginning, this bundle includes;
Brand Strategy Session
Custom Branding & Web Bundle
Everything you need for a polished online presence that reflects your brand, connects deeply with your audience and converts them into clients.
Duration: Allow 4-6 Weeks
Investment $9,300 (save $495)
FOR EXISTING CLIENTS
If you’ve worked with me before and you want to update your brand and website, or pick my brains and get some extra support…
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A full day 1:1 Zoom Workshop during which we can discuss, tweak, refresh, brainstorm whatever your heart desires and your brand needs, including but not limited to;
Logo Tweaks & Updates
Simple website updates
Design of Social Media elements, posts, event/product/service launch banners and graphics.
This is your day, and you’ll have me all to yourself! You can use it however you’d like to, we’ll confirm goals and specific deliverables at the time of booking. Your VIP Design Day is all about personalized consulting, design, and implementation.
I can’t always guarantee specific deliverables (though I’ll work as fast as I can!), we’ll focus on your most important tasks. You can also book additional VIP Days or VIP Weekends for more complex projects. Your availability, feedback, and quick decision-making will impact what we can accomplish—so be ready to dive in!You’ll also receive a week of email support post VIP Design Day.
Duration: 8hrs.Investment $1,320 incl gst
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You and me for a whole 2 days! During which we can create, discuss, tweak, refresh, brainstorm whatever your heart desires and your brand needs, including;
Basic 4 Page Website Set-up.
Website Updates.
Strategy Session for brainstorming and planning updates or new offerings in your business.
Brand Refresh (colours, fonts, additional elements designed).
Website Refresh (new pages added, design updates, new products or services added).
This is your time, and you’ll have me all to yourself! You can use the time however you’d like to, but we’ll confirm goals, expectations and specific deliverables at the time of booking.
You’ll receive 10 days of email support after your VIP Design Weekend to fine tune or tweak anything you need to.
Duration: 2 Days (15hrs total).Investment $2640 incl gst
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Often in the branding process different blocks, beliefs and fears can get in the way of true authentic expression and owning your gifts.
During this 90min 1:1 Zoom Session we’ll explore these parts of you that keep you stuck, feel scared to be seen - the self doubt, imposter syndrome, and insecurities will all be held, heard, reassured and processed during this somatic exploration.
And you’ll leave with a deeper understanding of yourself - feeling clear on what steps you need to take next toward your goals.
Duration 2hrs
Investment $495
CLIENT REVIEWS
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"You’ve really nailed the brand refresh, I’m getting such lovely feedback on the logo and brand mark. Thank you for all your support. The whole process has been an absolute joy and I’ve loved every minute of it."
Kayla Elise
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"I was quickly drawn to work with Chelsea because I felt that she immediately really understood my work... Chelsea's approach is super professional and yet also very warm and personal. My work is an expression of my soul, and the result Chelsea achieved is something I feel represents me so perfectly, and something I'm deeply proud of."
James ‘Fish’ Gill, leadbyheart.com
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"Working with Chelsea was one of the best gifts I've ever given myself and my business. Chelsea is a brand whisperer, and the journey I took with her was transformative and actually felt like magic."
Eliza Hope Kenyon, elizahopekenyon.com
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"Before working with Chelsea I was struggling with confidence in starting my new business. She showed me sides of myself that are bright, colourful, and amazing. I've never felt more seen and now feel proud to strike out on my own."
Cori Orak
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"Working with Chelsea was a truly amazing experience. It was clear from the get go that she was an expert in her field - professional, clear and totally committed to her work. It's these qualities combined with her deep intuition that create magic."
Prue Nichols, pruenichols.com
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"A huge thank you for the wonderful work you did for my brand identity, the feedback I’ve received has been very positive. I love the logo, colours and design. Thank you for your vision and expertise."
Julia McCutchen, juliamccutchen.com
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"I wanted to thank you again for all of the wonderful care you put into my site. The feedback I have received has been heart bursting for me, and I wanted to share it with you. You are extremely talented, and the site needed your special touch."
Marcela Widrig, fierceembodiment.com
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Working 1:1 with Chelsea was slick, fun and a really enjoyable creative process. The branding Chelsea created enabled us to successfully launch a business and pivot our customer base in the middle of a global pandemic. When it comes to design, we don’t work with anyone else.
Danielle North
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"Chelsea did a great job of turning my ideas and feelings for my business into a brand I could stand behind. I wanted the brand to be timeless, and she accomplished that. It's now 5 years on and I still love my logo and brand design."
Amy Levin
Any of this sound familiar?
You’re passionate about helping others, but struggle to clearly articulate what you do and feel overwhelmed or confused about how to brand or market yourself.
You don’t feel confident to show up and share your work with the world.
You’ve had a crack at DIY in Canva, Squarespace, Wix etc but you’re not loving how your brand looks and something doesn’t feel right.
You’re afraid of spending money with a designer and not liking what they create for you.
I get it and you’re in the right place.
Branding doesn’t have to feel so overwhelming! Read on…
Hey! I’m Chelsea.
Designer, Brand Specialist & Somatic Therapist.
A naturally gifted problem solver, I bring over 13 years experience in branding, graphic and website design and a passionate interest in mental and emotional health care.
I work with international clients including therapists, coaches, and well-known leaders in the wellbeing industry - some of which are Hay House published authors and have been featured on Netflix.
My studies are vast and include a Bachelors Degree in Creative Industries for Graphic Design. I am also a certified and practising Trauma Informed Somatic Therapist.
FAQ's
FAQ's
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The Brand Strategy Session is a great first step. It’s designed to give you foundational insights and actionable next steps without the commitment to full branding yet. -
That’s exactly why I’m here—to guide you through the process of discovering what feels truest for you.
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The Basics Branding Package provides everything you need to establish a professional, cohesive look at an affordable price.
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DIY tools are great for getting started, but strategic, custom branding creates cohesion, builds trust, and saves time, energy (and confusion) long-term. Your brand is more than a logo.
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You don’t need to — that’s my job. I guide you through a discovery process to draw out the essence of your brand and translate it into visuals.
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Most packages are completed within 1–2 weeks for quick-start options or 4–6 weeks for full-service branding, depending on your needs and responsiveness.
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You’ll walk away with clarity, confidence, and a cohesive brand presence that attracts your right-fit clients. This will save you wasting time trying to create it yourself and doubting whether it’s right or not. You’ll save money in the long run too because you’ll be up and running faster and have more time to do the work you love.
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This work sets a solid foundation — helping you stand out, attract aligned clients, and grow sustainably, rather than spinning your wheels. It'll give you a head start if you in the early stages of business and I have different investment options to meet you where you're at.
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Yes! You’ll receive everything you need to apply your branding easily — colour codes, fonts, templates, and clear guidance.
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Yes, flexible payment options are available to help make branding accessible without overwhelming your cash flow.
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This process is trauma-informed, collaborative, and designed for healing practitioners. We’ll go through a lot of enquiry to build a strong creative direction, and co-create a brand that feels authentic, not just aesthetic.
